Challenge

This young startup was already very clear on its positioning but needed help bringing that positioning to life. The Co-Foundry were tasked with creating a professional brand identity that appeals to a scientific and tech audience, alongside communicating the studio’s high production values and creativity.

Approach

Our focus was on reviewing the science landscape rather than focusing too much on the brand’s video and photography competition. We encouraged the client to collaborate closely with us on mood boards and research so that we could co-create a brand that the founder, Christy could get behind and own.

Solution

The branding drew its inspiration from the mathemetical symbol for wavelength, the Greek letter lambda. In reference to the wavelength of light, which is rooted in Christy’s background in physics, we employed a gradient moving from blue to red (with blue and red light situated at either end of the visible light spectrum).

Finally, we employed grotesk typeface Matter, a sans serif with a subtle, warm touch and paired it with Matter Mono – a nod to the typography of programming code. Both typefaces were designed by the foundry Displaay Type.