From Boring to Brave
Choueke specialises in strategic B2B marketing consultancy, focusing on enabling bravery, creativity, and brand strength to drive commercial success. Choueke’s approach encourages clients to adopt more impactful storytelling, innovative media strategies, and collaborative partnerships to engage their audience effectively.
Challenge
Conventional marketing methods no longer resonate with evolving consumer preferences, hindering business growth. A reluctance to take risks further limits the exploration of fresh, high-impact strategies. Choueke found the need to lead by example, embracing risks themselves, emphasising the importance of a captivating brand identity.
Solution
The core motif of the brand revolves around an asterisk, serving as its primary visual element. The asterisk is the catalyst, it sparks the evolution from boring to brave, and suggests there is more to see under the surface. The ‘O’ in the logotype integrates an arm of the asterisk, symbolising a shift in B2B marketing strategies. Druk by Commercial Type serves as the primary font, boldly encapsulating the brand’s fearless and audacious disposition.
Departing from the conventional blues prevalent in B2B marketing, the colour palette embraces purples and lime greens. This choice deliberately distances the B2B brand from the customary, forging a path far from B2Business as usual.