Individually Crafted Kitchens
Harvey Jones is a renowned kitchen designer with a 45-year heritage of crafting bespoke kitchens in Britain. They engaged us to reimagine their sales brochure. They sought a fresh perspective that aligns with their new brand positioning, focusing on personalised, individually crafted kitchens that celebrate colour.
Challenge
The design of the new sales brochure had to capture the essence of Harvey Jones’ bespoke offering. We needed to highlight their commitment to craftsmanship, British heritage, and personalised design while accentuating their kitchen collections’ diverse colours and personalities. Our task was to articulate these aspects cohesively and confidently with their audience.
Approach
We brought the new brand purpose – To inspire colour confidence – to life by designing the brochure with a layered, textured style akin to interior mood boards. Handwritten annotations and sketches were included to vividly showcase the unique craftsmanship found in Harvey Jones’ kitchens. Strips of colour extracted from each kitchen design enabled potential clients to envision and experiment with diverse colour combinations confidently. These details highlighted the personalised approach in Harvey Jones’ kitchens, showing the brand’s commitment to custom designs.
Outcome
The fresh, newly designed sales brochure successfully encapsulated the essence of Harvey Jones’ brand evolution. It became a vibrant, informative, and visually engaging tool that showcased its products and communicated the brand’s commitment to craftsmanship, personalisation, and colour confidence. This refreshed material aimed to resonate deeply with their audience, driving interest and conversions while reinforcing Harvey Jones’ position as a leader in bespoke kitchen design.